With our product we make a statement. Truth is never easy. But today more than ever, Truth is essential. And the Truth is that we are one, and we are equal. No matter where we come from or what we believe in. We cannot be suppressed or discriminated for it. It is our right, and we stand up for this right. That is our message, and our goal is to build a community that advocates this right and carries the message. Show those who deny us this right that they are wrong, that we can and will coexist in peace. Our clothing is personal, and our message is bold, an extension of who we are. It defines our identity, and it comes alive on all our labels. Whatever the Truth is, if it is real, it Hurts.